Category Archives: Success Strategies

The Five Factors for Entrepreneurial Success (Part Three – Identifying Your Target Market)


Success Factor #3
Identifying Your Target Market

To build a solid foundation for your business, you must first identify your typical or desired customer, and tailor your marketing message accordingly.

It never ceases to amaze me, when internationally known network marketing companies secure my consulting services, to find their answer to the question, “Who are your targeted customers,” to be something like, “Anyone with a pulse…” or something general like “baby-boomers”.

I think that a lot of time people go for these general answers, because they think that identifying a target market means that you exclude someone else, who might not fit your criteria for “targeted customers”. And that’s simply not how it works.

Identifying your target market is about working smarter. It’s about making sure that you know who will be most likely to be interested in your product or services, and then deciding if you’re interested in working with that kind of customer.

For example, if you find obesity repulsive, and find that you just don’t like overweight people, you probably don’t want to get involved in a weight loss company; but if, on the other hand, your desire to help people extends to wanting to help those who suffer from weight problems, and especially if someone you love has struggled with obesity, then a weight control company might be a perfect fit for you.



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The Five Factors for Entrepreneurial Success (Part Two – The Training System)

Yesterday, we talked about the first of the Five Factors for Entrepreneurial Success that my mentor Larry Thompson shared with us back in 1981… The Vehicle.

Today, we’re going to take a look at something that is often completely overlooked, when folks consider a home business opportunity, and that is the Training System.

Success Factor #2
The Training System

Can you imagine starting your first job, working for a brand new technology company, and making a proprietary piece of software, but never getting any training whatsoever, and just being placed in an office with a computer and a desk, and being told to “get to work”?

Of course not! So when you’re getting ready to begin a venture with a new company, you should expect nothing less than the most comprehensive, thorough and user-friendly system for training and supporting you and your team.

Each company will promise you “great support and training”, but the simple fact is that very few actually offer it. And do you know why? Ninety-four percent of most companies are made up of people who just jumped from their last company into the next one, and just sent a letter out to their people from that previous business, telling them to follow them to this new “pot of gold”.

Those “heavy hitters” have been doing this from company to company for years (sometimes decades) and no longer have the first clue about how to grow a real business.



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Five Critical Factors for Success

I’ll never forget the first time I sat in a room with both of my two business mentors, the late Mr. Jim Rohn and Lawrence Thompson, at the very same time.

Man, was I stoked!

There I was, eighteen years old, and I’d just received my first monthly bonus cheque of $11,000. I’d had the opportunity to get up in front of about 500 people in a hotel ballroom, and shared my personal health testimonial with people I’d never met before, and shared my enthusiasm for working with that company “for the rest of my life”.

And I really believed that was what I wanted. But then Larry Thompson took the stage and began to teach us about the five factors that would guarantee the success of any entrepreneurial endeavor, and my entire belief system was transformed.

Yeah… That was me, at nineteen… stop laughing! LOL!

You see, I am quite sure that Larry’s intention was to demonstrate for us that our company had all five of these success factors, and indeed it did; but I was listening to him at what I now consider to be a “higher level of thinking”, and I realised that what he was talking about was the five things that any and every company could do to ensure their success. And that realisation opened the doors for me to a lifetime of incredible opportunity, because realised the one thing I needed to ultimately make any company work… was myself.

But I want to share these success factors with you today, because I think it’s important to understand that even though you’re ultimately the one who will make or break anything you attempt to create, it’s always a lot easier to achieve something great, when there are five other pieces of the puzzle in place to support your efforts.

Am I right?

So here they are…




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Creating a Six & Seven-figure Income? How Did We Do It?


People often ask how I was able to grow a six and seven figure income with our first two companies in such a relatively short time.

The answer is that I saw my goal with laser focus, understood what needed to be done each day to move me closer to it, and took action.

The critical ingredient is getting off your butt, and taking action every single day. It’s as simple as that. That doesn’t mean working at it one day, and then doing nothing for the next three or four.

It doesn’t mean using the excuse that you have to work… or that you’re in school… and there just isn’t time. It doesn’t mean you try for three or four weeks, and then just quit, because you’re “too busy with everything else”.

It means every day, you do at least one thing to move you closer to that goal.

“A lot of people have ideas,” writes Nolan Bushnell, “but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”

When Jim Rohn and Lawrence Thompson sat us down in that hotel room, back in 1981, they didn’t say, “Let’s give this a try for a couple months.” They said, “We’re going to become wealthy, and here’s what we’re going to do for the next 90-days to get us to our first goal.”

And that’s exactly what we did.



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Who Else Can’t Stand Typical Network Marketers?

I am neither impressed by, nor approve of the methods of “typical MLMers”. In fact, it’s fair to say that I find them to be among the most unprofessional, annoying, pushy and self-absorbed jackasses on the planet.

If I have to “hammer the phones” 12-15 hours a day, making “cold calls” or calling the people who hung up on my 800#… there’s something intrinsically flawed with my company, my product or my presentation.

Professional entrepreneurs understand that growing a STABLE business, that will produce six and seven figure returns, is ONLY possible when your focus and intentionality are BUILDING RELATIONSHIPS & CULTIVATING PRIMARY GREATNESS.

Self-interest, making a quick buck, or hounding your people to “get out there and sell” are the strategies of the kinds of people who populate the world’s binary, Ponzi, and urinary comp plan schemes … You know, the kinds of companies that like to make outrageous claims… slam the folks in by moving them from one failing company to the next “great deal”… and then broker backroom deals for the “top players”, without the majority of folks ever making more than $50-$200 a month tops.

I am not interested in competing with every vitamin, nutrition, and miracle juice drink company out there. I am not interested in competing with the cosmetic counter at the local department stores, or my local grocery store. I will not compete with my local utilities companies, or sacrifice my integrity, by offering people the “amazing opportunity” to pay absurd prices for technologies like video chat, video email, SMS messaging and other things that are already available for free for over a decade now!

I understand that in order for a compensation plan to generate residual income, the easiest way to do that is to ensure consistent monthly orders. However, I will only do business with companies that recognise that the professional model for distributor compensation must allow the minimum personal volume requirements to be fulfilled by cultivating retail clients/customers, not restricted to personal use, autoship orders or mandatory inventory. In fact, I will not do business with a company that encourages independent consultants to carry inventory, because this is the 21st century, and that is an outdated approach to ecommerce.

I do not need to do three-way calls, and ambush my prospective business partners with pushy, obnoxious and self-interested sales people. Expressions like “the three-foot rule”, “FRANK Lists”, “BAMFLAM”, “home parties” and “hotel meetings” have NO PLACE in my business and marketing strategy, and are best left to the carnies and snake-oil salesmen, who have given MLM the reputation it now has (and deserves!).

My product and opportunity are strong enough to stand on their own. If I make a thorough, ethical and solution-oriented presentation, and provide the prospect with easy access to me and anyone else they may need to speak with in their due diligence process, I will cultivate lasting partnerships.

When you have the right business, the right product, and the right compensation model, you can leave network marketing and 1980s MLM/Direct Sales behind you, and emerge as a leader in the movement we call “Entrepreneurial Dialogue 2.0”.


– Dr. F. Gianmichael Salvato
Barefoot Millionaires Dream Team
ph: 202.297.3223

(thanks to our pal, and true pioneer in the field, Art Jonak for the “urinary plan” giggle!)


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MLM’s Dirty Little Secret–The Truth About Autoship “Opportunities”

Recently, my dear friend and respected leader in the direct sales industry, RS Mallory, posted an insightful look at what she and I refer to as “MLM’s Dirty Little Secret“.

Now it’s no secret that I created a remarkable income for myself, as a top income earner with several health and nutrition companies, beginning in 1981. And yes, I was able to grow a seven-figure income with two of those companies, based on a $100/month autoship requirement, which was part of their compensation plan.

When I retired and walked away from the network marketing arena, it wasn’t because I no longer cared about health and nutrition. It was because there were serious economic factors, international regulation concerns, and the simple fact that the Internet has begun to make traditional network marketing obsolete. I am still every bit as passionate about health and nutrition, and still very committed to helping people eliminate unhealthy habits and patterns in their lives. But I am also a business person, who pays careful attention to what’s happening in the marketplace.

And right now, it’s clear that people are struggling month-after-month, to maintain their company’s autoship requirements, just with the hope that one day, they’ll “finally make it” in network marketing.  They’re maxing out their credit cards. They’re stressing over how they’re going to justify that expense to their loved ones, when there just isn’t anything to show for it. They’re tired of trying to keep up a “positive appearance” about their company, when they are not experiencing the kind of “great income” they were originally promised.

And slowly-but-surely, more and more of them are saying, “We’ve had enough!”

And that, my friends, is what brought me out of retirement, just a few short months ago…

I was tired of seeing so many of my friends, and folks with whom I had worked for decades in other programs, beginning to lose everything, because the marketplace was changing. Some countries were moving toward banning nutritional products, other companies, involved in the personal care and mobile spa business, were crippling their consultants by limiting the countries in which they could do business, while forcing them to compete with commercial brands that are beginning to do the same things their products do for pennies on the dollar. And others were just plain tired of jumping from program to program, struggling to rebuild what they’ve lost.

So here’s my question for you…

Are you willing to give up your $150-$300/month autoship, in order to begin earning $800 or more every week?

Imagine, if you would, what it would be like to start your own business in a field that has been virtually untouched by the direct sales industry, for a one-time, affordable and straightforward cost, which amounts to around $1.11 per day. No monthly order requirements. No autoships or website hosting fees to pay. No inventory or deliveries. And if all you needed to do was to plug into a proven system, work hand-in-hand with a team of personal mentors, who’ve already begun to earn the kind of money you’ve always dreamed of making, and let the prospects contact YOU, instead of you having to chase them down… Wouldn’t THAT be a refreshing change?

What if all you had to do, in order to qualify for commissions for LIFE, was to simply introduce two new members? And if teaching them to do the same thing would result in $800 cash being direct deposited to your account. Yep… Just six people in your organisation and you’ll earn $800, but that’s not the best part!

Our revolutionary 2-by-2 Follow-Me Matrix is a REcycler program, which makes it possible to leverage the growth of your team, so that every time six sales are made in one of your 2×2 matrices, you earn ANOTHER $800, again and again and again.

Serious wealthbuilders really get excited when they see that in addition to this “instant money”, we offer an INFINITY CODING BONUS, and one of the best Matching Bonus programs the industry has ever seen. Make just THREE personal sales, and you will begin earning $50, not only on every person you personally sponsor from there on out (starting with your fourth sale), but on the first three they sponsor, and the first three those people sponsor, and so on to INFINITY. No limitations or restrictions. REAL INFINITY MONEY, week after week!

And because we know that nothing creates momentum more than relationship marketing, we’re committed to coaching our team members every step of the way, to learn NEW WAYS TO GROW THEIR BUSINESS, including the use of content syndication, social media marketing, and value-add proposals.

We’re doing business in over 220 countries worldwide, debt-free, and pay commissions WEEKLY via direct deposit. Over the past three years, the company has earned such an amazing reputation, that we now have vendors coming to us and asking us to be part of our incredible VIP Lifetime Travel Program.

Think about that! And while we’re talking about the product, let me ask you another question…

Wouldn’t it be reasonable to say that almost every person in North and South America, Europe, Asia and the Pac Rim, probably knows or could find just TWO PEOPLE who go on holiday/vacation each year?

Of course it would! The fact is that most of us could find several DOZEN people who do so. Right?

And do you think those people would be interested in finding out how they could take those vacations for 50%-75% savings? You bet!

And if we told them we could show them how to take that vacation with an extra $800 in their pockets, just by sharing this with two people they know, who are just like them, don’t you think they’d get pretty darned excited?

No doubt!

And that’s exactly what we’re doing…

The video below will explain in further detail, exactly why we’re so excited. Watch it, and then give us a call if you’re interested in learning more. I’ll be happy to answer any questions you have, and walk you through the process of how we’ve been able to help the average person get started with us and earn $800 in their first week to ten days.


When you have a moment, why not settle in and enjoy this brief 8-10 minute toll-free call: 1.888.556.6128 (if you’re outside the U.S., no worries, you can listen online at:

Call me with ANY questions you have. You can reach me at my home office 202.297.3223, any time Tuesday through Friday (11 AM until 7 PM). I’ll be happy to chat with you, answer your questions and help you determine whether GIVING UP your monthly autoship of $150-$300 to GAIN $800 a week (or more) would be beneficial to YOUR health AND your bank account!!

Let’s talk soon!




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Three Keys to Achieving Greater Network Marketing Success

You’ve seen the websites promising to reveal the “secrets” to success, but if you’ve taken the time to look at what 98% of those so-called “experts” offer, you’ve likely discovered that the only “secret” is that most of those folks have no clue about network marketing strategies or effective online marketing.

It’s no secret that I am not a fan of the typical network marketer or MLM-mentality that sadly is taught by 99% of the major network marketing companies today.

I don’t like that personality type, and don’t do business with people who are obnoxious, pushy, self-interested megalomaniacs, because I know that they are the reason this industry will have to dramatically change or die. They’re the one’s who turn every business they touch into a marketing scheme or scam.

My commitment is to provide entrepreneurs with a way to achieve greater success, in less time. And we’ve been fortunate to create a 90-day success system, which doesn’t require aspiring or existing entrepreneurs to “change loyalties”, abandon a company whose products they might genuinely like, or which forces them to stop doing anything that might already be working for them.

In short, I decided it was time to approach this industry the same way I’ve approached my work as a philanthropist and spiritual teacher: by keeping the good, and offering better solutions to replace the things that no longer work the way they should.

There are three important keys to immediately increasing your income and success, month-after-month:

KEY ONE: Sort… don’t sell.

Realising that not everyone is “wired” for success, and even fewer people are serious enough about achieving success to be willing to actually devote 30-90 minutes a day toward achieving it, we need to move out of the typical MLM mode, where we try to “recruit” everyone into our business.

Lead lists might provide you with hundreds, even thousands of names and email addresses… but 98.5% of those people will never be serious enough about success to actually pay attention and work for it. And timing may not be right for the remaining 1.5%.

So instead of “selling”, we “sort”. We start by finding out what it is they are looking for, and what they are comfortable doing in order to achieve it. We let folks know what we can offer them, and let those who are serious come to US, instead of chasing THEM.

You see, I know that I’ve created a system that realistically allows people I work with to increase their actual income by an average of $800/month in their first four to six weeks… without inventory, without signing up for autoship products, without hotel meetings, and without paying for new websites, recruiting systems, etc.

I also know that it takes 30-90 minutes a day to develop that kind of income, because I did it, and 85% of the people on my team have done so. And for those who want to develop an additional $800/week or more, it requires a commitment of 10-15  hours per week, and 90-days of focused effort to “get ‘er done”.

So when someone is serious enough about wanting to succeed, the first thing I tell them to do is to put their wallet away, because I don’t want or need their money. What I am interested in is helping them succeed… and they’ll do that by taking action, not by spending money.

In fact, I’ll give any entrepreneur who asks, access to over four and a half hours of high quality video and audio training materials from some of the top names in the industry, over a ninety-day period of time. And that information will do two things: it will help them immediately begin to profit, and it will sort out the ones who are serious from the tire-kickers and whiners.

KEY TWO: Build Depth.

Unfortunately, it’s a little difficult to address this issue, without sounding like I am bashing certain companies’ compensation plans… which is not my intention. It’s a fact that some compensation plans are weaker than others, and don’t always provide the proper incentive for networkers to support their downline team.

But compensation plans can change. What matters is that a professional networker learn to discipline themselves to shift their focus from some of the nonsense that is passed off as “traditional wisdom”, and focus on strategies that work.

Chief among those ideas is understanding that duplication is the key to your success. We teach our team members to focus on developing a team of just FOUR serious entrepreneurs, and then focus their efforts on helping those five to do the same thing. And it works.

But the really incredible thing about our system, is we teach people how to do something I’ve never seen done in this industry. If they will simply focus on identifying and partnering with just TWO people, and allow me to coach and mentor those two people to do the same thing, we can very quickly put $800 in their pockets within their first 7-10 days in the business. And it works every single time!

Starting with just two to four aspiring wealthbuilders, I grew my organisation to 358,000 men and women, in under 18 months with my previous company. And we did that without sponsoring any “teams” from other companies. All we did was teach a simple, fun and duplicable system.

I would ask aspiring networkers:

“If I could show you a way to increase your income by $800 to $1200 in the next couple weeks, without inventory, expensive start-up kits, hotel meetings, or making a list of friends, family, etc., do you think you could find just TWO other people who would LOVE to learn how to increase their income by the same $800-$1200 in the next few weeks as well?”

If they say yes, we roll up our sleeves and get started… and then I focus immediately on helping them to do the same thing. As a result, they actually end up earning closer to $1600 in their first month, but our focus remains on helping EVERYONE to make that extra $800 in two or three weeks, first.

KEY THREE: Customers or Associates? Stay focused.

Too often, I encounter people who are so emotionally invested in their company’s products that they are ruining their businesses.

I know that sounds a little strange, but when you become emotionally attached to a product, especially to the point that you begin believing all the hype about it, and imagine that it is the “best” whatever, you are setting yourself up for failure.

Very few entrepreneurs got into the business because they love a particular product. They got into the business because they want to increase their income. So they choose network marketing as the VEHICLE for their wealthbuilding, and the product is the FUEL used to power that particular vehicle.

Don’t get emotional about a product. Recognise that your business will grow in direct proportion to the number of customers and associates you bring to the table, but that in most cases, you’ll prosper faster, by having a stronger team of associates. For that reason, we consciously look for associates, who will also be customers.

For example, my primary company offers the first product of its kind, in the service industry, and one which 98% of adults in the 220 countries in which we do business, already want, use or need. But of equal importance, we offer a product that they would buy whether or not there was an income opportunity attached, because it’s priced very reasonably, and offers unparalleled value in the marketplace. So I look for people who are not only dedicated to bettering themselves, but those who share my interest in empowering individuals to create better lives for themselves in everything they do. By doing this, the people who become part of my team are people with whom I not only work in business, but enjoy relaxing with when we take weekend retreats to some of the most incredible resort locations around the world, just to get better acquainted, and to have the chance to mastermind.

At one such weekend, recently, I was with some friends who work in the mobile spa industry, and for that weekend, I focused everything we did on helping them to develop a better strategy for recruiting, training, and developing a stronger, more successful team. We enjoyed a few nice dinners out, and I came along at the end of the weekend as a guest at one of their training sessions. My consultants and business partners would tell you that becoming involved in my mentoring system was the best move they ever made, because I shared with them the possibility that real entrepreneurs are not threatened by other companies, other opportunities and other businesses, but instead, find new and innovative ways to support the owners and consultants from those companies, to help them do better and make this industry a better place to do business.

The longevity of any business is dependent on “lifelong customers”. So I am constantly cultivating relationships with people I believe will benefit from my product. Some of them will become my customers, but even those who don’t will become my friends… and friends always happily refer new business to their friends.

Put these strategies to the test! And if you’re seriously interested in success, just drop by and subscribe to my free personal mentoring and training series and we will begin the process of cultivating a new, mutually respectful and beneficial business relationship, which will likely end up likewise becoming another valued friendship!

Unlock your potential for Primary Greatness, Personal and Financial Success and Peak Performance. Click this banner for more info!


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