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Tag Archives: network marketing training

The Five Factors for Entrepreneurial Success (Part Three – Identifying Your Target Market)

 

Success Factor #3
Identifying Your Target Market

To build a solid foundation for your business, you must first identify your typical or desired customer, and tailor your marketing message accordingly.

It never ceases to amaze me, when internationally known network marketing companies secure my consulting services, to find their answer to the question, “Who are your targeted customers,” to be something like, “Anyone with a pulse…” or something general like “baby-boomers”.

I think that a lot of time people go for these general answers, because they think that identifying a target market means that you exclude someone else, who might not fit your criteria for “targeted customers”. And that’s simply not how it works.

Identifying your target market is about working smarter. It’s about making sure that you know who will be most likely to be interested in your product or services, and then deciding if you’re interested in working with that kind of customer.

For example, if you find obesity repulsive, and find that you just don’t like overweight people, you probably don’t want to get involved in a weight loss company; but if, on the other hand, your desire to help people extends to wanting to help those who suffer from weight problems, and especially if someone you love has struggled with obesity, then a weight control company might be a perfect fit for you.

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Three Keys to Achieving Greater Network Marketing Success

You’ve seen the websites promising to reveal the “secrets” to success, but if you’ve taken the time to look at what 98% of those so-called “experts” offer, you’ve likely discovered that the only “secret” is that most of those folks have no clue about network marketing strategies or effective online marketing.

It’s no secret that I am not a fan of the typical network marketer or MLM-mentality that sadly is taught by 99% of the major network marketing companies today.

I don’t like that personality type, and don’t do business with people who are obnoxious, pushy, self-interested megalomaniacs, because I know that they are the reason this industry will have to dramatically change or die. They’re the one’s who turn every business they touch into a marketing scheme or scam.

My commitment is to provide entrepreneurs with a way to achieve greater success, in less time. And we’ve been fortunate to create a 90-day success system, which doesn’t require aspiring or existing entrepreneurs to “change loyalties”, abandon a company whose products they might genuinely like, or which forces them to stop doing anything that might already be working for them.

In short, I decided it was time to approach this industry the same way I’ve approached my work as a philanthropist and spiritual teacher: by keeping the good, and offering better solutions to replace the things that no longer work the way they should.

There are three important keys to immediately increasing your income and success, month-after-month:

KEY ONE: Sort… don’t sell.

Realising that not everyone is “wired” for success, and even fewer people are serious enough about achieving success to be willing to actually devote 30-90 minutes a day toward achieving it, we need to move out of the typical MLM mode, where we try to “recruit” everyone into our business.

Lead lists might provide you with hundreds, even thousands of names and email addresses… but 98.5% of those people will never be serious enough about success to actually pay attention and work for it. And timing may not be right for the remaining 1.5%.

So instead of “selling”, we “sort”. We start by finding out what it is they are looking for, and what they are comfortable doing in order to achieve it. We let folks know what we can offer them, and let those who are serious come to US, instead of chasing THEM.

You see, I know that I’ve created a system that realistically allows people I work with to increase their actual income by an average of $800/month in their first four to six weeks… without inventory, without signing up for autoship products, without hotel meetings, and without paying for new websites, recruiting systems, etc.

I also know that it takes 30-90 minutes a day to develop that kind of income, because I did it, and 85% of the people on my team have done so. And for those who want to develop an additional $800/week or more, it requires a commitment of 10-15  hours per week, and 90-days of focused effort to “get ‘er done”.

So when someone is serious enough about wanting to succeed, the first thing I tell them to do is to put their wallet away, because I don’t want or need their money. What I am interested in is helping them succeed… and they’ll do that by taking action, not by spending money.

In fact, I’ll give any entrepreneur who asks, access to over four and a half hours of high quality video and audio training materials from some of the top names in the industry, over a ninety-day period of time. And that information will do two things: it will help them immediately begin to profit, and it will sort out the ones who are serious from the tire-kickers and whiners.

KEY TWO: Build Depth.

Unfortunately, it’s a little difficult to address this issue, without sounding like I am bashing certain companies’ compensation plans… which is not my intention. It’s a fact that some compensation plans are weaker than others, and don’t always provide the proper incentive for networkers to support their downline team.

But compensation plans can change. What matters is that a professional networker learn to discipline themselves to shift their focus from some of the nonsense that is passed off as “traditional wisdom”, and focus on strategies that work.

Chief among those ideas is understanding that duplication is the key to your success. We teach our team members to focus on developing a team of just FOUR serious entrepreneurs, and then focus their efforts on helping those five to do the same thing. And it works.

But the really incredible thing about our system, is we teach people how to do something I’ve never seen done in this industry. If they will simply focus on identifying and partnering with just TWO people, and allow me to coach and mentor those two people to do the same thing, we can very quickly put $800 in their pockets within their first 7-10 days in the business. And it works every single time!

Starting with just two to four aspiring wealthbuilders, I grew my organisation to 358,000 men and women, in under 18 months with my previous company. And we did that without sponsoring any “teams” from other companies. All we did was teach a simple, fun and duplicable system.

I would ask aspiring networkers:

“If I could show you a way to increase your income by $800 to $1200 in the next couple weeks, without inventory, expensive start-up kits, hotel meetings, or making a list of friends, family, etc., do you think you could find just TWO other people who would LOVE to learn how to increase their income by the same $800-$1200 in the next few weeks as well?”

If they say yes, we roll up our sleeves and get started… and then I focus immediately on helping them to do the same thing. As a result, they actually end up earning closer to $1600 in their first month, but our focus remains on helping EVERYONE to make that extra $800 in two or three weeks, first.

KEY THREE: Customers or Associates? Stay focused.

Too often, I encounter people who are so emotionally invested in their company’s products that they are ruining their businesses.

I know that sounds a little strange, but when you become emotionally attached to a product, especially to the point that you begin believing all the hype about it, and imagine that it is the “best” whatever, you are setting yourself up for failure.

Very few entrepreneurs got into the business because they love a particular product. They got into the business because they want to increase their income. So they choose network marketing as the VEHICLE for their wealthbuilding, and the product is the FUEL used to power that particular vehicle.

Don’t get emotional about a product. Recognise that your business will grow in direct proportion to the number of customers and associates you bring to the table, but that in most cases, you’ll prosper faster, by having a stronger team of associates. For that reason, we consciously look for associates, who will also be customers.

For example, my primary company offers the first product of its kind, in the service industry, and one which 98% of adults in the 220 countries in which we do business, already want, use or need. But of equal importance, we offer a product that they would buy whether or not there was an income opportunity attached, because it’s priced very reasonably, and offers unparalleled value in the marketplace. So I look for people who are not only dedicated to bettering themselves, but those who share my interest in empowering individuals to create better lives for themselves in everything they do. By doing this, the people who become part of my team are people with whom I not only work in business, but enjoy relaxing with when we take weekend retreats to some of the most incredible resort locations around the world, just to get better acquainted, and to have the chance to mastermind.

At one such weekend, recently, I was with some friends who work in the mobile spa industry, and for that weekend, I focused everything we did on helping them to develop a better strategy for recruiting, training, and developing a stronger, more successful team. We enjoyed a few nice dinners out, and I came along at the end of the weekend as a guest at one of their training sessions. My consultants and business partners would tell you that becoming involved in my mentoring system was the best move they ever made, because I shared with them the possibility that real entrepreneurs are not threatened by other companies, other opportunities and other businesses, but instead, find new and innovative ways to support the owners and consultants from those companies, to help them do better and make this industry a better place to do business.

The longevity of any business is dependent on “lifelong customers”. So I am constantly cultivating relationships with people I believe will benefit from my product. Some of them will become my customers, but even those who don’t will become my friends… and friends always happily refer new business to their friends.

Put these strategies to the test! And if you’re seriously interested in success, just drop by and subscribe to my free personal mentoring and training series and we will begin the process of cultivating a new, mutually respectful and beneficial business relationship, which will likely end up likewise becoming another valued friendship!

Unlock your potential for Primary Greatness, Personal and Financial Success and Peak Performance. Click this banner for more info!

 

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Bringing Integrity Back to Your Game

My mentors always told me that it was critically important to give back. The ancient script says, “To whom much is given, much shall be expected.”

Because I am fortunate to be recognised as a leader and top-performer in our industry, I receive dozens of invitations every week to join discussion groups on social networks, such as FaceBook, GooglePlus and others. Unless I see that the objective of a particular group is nothing more than an attempt by the group’s moderator to to pitch their particular program, downline builder or some other self-serving attempt, I will usually accept the invitation, and on occasion, contribute an article or idea that I think might be helpful.

It disappoints me to see so many marketers, however, joining the groups and misusing them for spam. Attempts to pretend some poorly-written eBook or ineffective downline builder website is of any use to other members of the group, diminish the value and participation in those discussion groups. Similarly, it’s astounding how many network marketers spend hours each week, inviting anyone who has “network marketing” or “MLM” in their interests/profile to join their contacts list, then litter their comment areas (such as FaceBook’s “Wall”) with more spam, stupid eBook offers, and links to every ineffective, hairbrained, “get-rich-quick” scheme under the sun.

I recall flying from Los Angeles to Venezuela with my mentor Jim Rohn, for a month-long Presidents’ Team recruiting blitz, back in the days when I was with Herbalife. Sitting across the aisle from me, we were talking about the differences in our approach to building our business from some of the more typical MLM’ers of that time. Mr. Rohn told me that at a young age, his father instilled in him the principle of always doing more than you are paid for, as an investment in your future.

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Know Your Job… Love Your Job

One of the first things that throws so many new direct marketing professionals for a loop, and frankly results in their becoming discouraged so quickly, is the mistaken idea that they are supposed to sponsor everyone.

Pushy, old-school MLM types are always hounding them to find out “who are you going to sponsor today?” And within a short period of time, they become discouraged, and their self-esteem may even take a hit. So no one wins.

You’re primary job is not to sponsor or sell to everyone. And it never was.

Let’s face it, not everyone will have the money right now to buy your product. Some won’t have the time to look at your product. There will be some, for whom your product isn’t even relevant to their needs and wants. And at the end of the day, there are some people who are just too stupid, lazy, or unmotivated to waste your time working with.

So what is your primary job?

Your primary job is to introduce yourself to 5-10 people every day, who are looking for a way to better their lives. It’s about establishing rapport. It’s about creating that common ground over the next 2-3 weeks that will establish a trust between the two of you, from which that person will naturally get around to asking what you do.

Your primary job is not to worry about your business making something for you, but rather to cultivate the skills every day, and to put them to work consistently, so that your business makes something OF you. When you become a success… a leader… a true entrepreneur… the money always takes care of itself!

When that becomes your focus, it’s easy to LOVE YOUR JOB. It becomes FUN to get up in the morning, slip on your sandals and shorts and sit at the computer, while you enjoy a cup of tea or bowl of cereal, and make new friends! Some of those friends will one day be part of your business… some won’t. But in the end, if you are genuine, warm, compassionate and willing to listen, they will respect and admire you, and you’ll never know who they might refer to your business down the road.

Have an amazing week!

Copyright © 2011-2012 Dr. F. Gianmichael Salvato, P.A. (Team VISION Global Consulting, S.A.) All rights reserved. No part of this article or material may be reproduced without written permission from the author. When written permission is obtained, full attribution, including this copyright must be included in any republication, broadcast or reproduction of this material. Address all inquires to: Dr. F. Gianmichael Salvato, P.A. (gianmichael.salvato@gmail.com) 407 Holly Hall, Middletown, PA 17057 USA.

 

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